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Having successfully elevated the standards for liquid foundation shade ranges everywhere back in 2017, Fenty Beauty is now shifting its industry-changing focus to powder formulas. On Dec. 26, Fenty Beauty's Pro Filt’r Soft Matte Powder Foundation will arrive at Sephora and on FentyBeauty.com, and it isn't just the first-ever powder within the same product family. It's actually a new version of the beloved Pro Filt'r foundation, with the same 50 shades that fans have come to love and expect from the revolutionary beauty brand.
Bovada payout delay. But this time, you get all of the built-in perks of a powder. Although you can layer it up to full coverage if you choose, you can also sweep the buildable and cruelty-free powder on as a way to blur pores and skin for a no-makeup makeup look in less than five minutes. Moreover, the $36 powder itself is formulated to resist sweat, humidity, and the creasing and caking that can happen on anyone's complexion throughout the day.
Or you can apply it on top of your foundation as a pressed powder with the included sponge applicator. According to the press release, Rihanna uses it on top of the Pro Filt'r liquid foundation for additional coverage, a pro move you'll be able to recreate easily thanks to the complementary shade range. The Pro Filt’r powder foundation features the same 50 shades across the Light, Light Medium, Medium, Medium Deep, and Deep categories.
'Pro Filt’r foundation changed the beauty game like no other, and we not bout to stop now,' Rihanna shared in an Instagram post announcing the new powder foundation on Dec. 14. And while you can probably guess that fans are excited about the launch — a new Fenty Beauty product is always a big deal — this one seems extra special. Rihanna's own post fetched more than 2.5 million likes on the social media platform, while Fenty Beauty's picture of the powder shade range garnered another 100,000.
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Just can't wait for the powder? You can sign up on Fenty Beauty's website to be notified when it drops, or you can add it to your wishlist. Then, shop the upcoming Pro Filt’r Soft Matte Powder Foundation when it arrives on Dec. 26.
Nearly three years after its history-making launch, Fenty Beauty is expanding its foundation collection. As brands continue to face criticism for lines that lack inclusive hues, Fenty Beauty announced that its new Pro Filt'r Powder Foundation will debut with 50 shades.
Matt Powder Foundation
Arriving on December 26, the foundation is a powder variation of the Pro Filt'r Soft Matte Longwear Foundation that Fenty Beauty launched with. 'Y’all asked and we’re givinggg,' Fenty Beauty wrote on Instagram. 'An easy-to-use powder foundation that lets you go from touch-up to full beat in a long-wear, non-cakey formula to keep them pores blurred and that complexion flawless in our OG 50 shades!'
Along with a formula that's 'easy-to-use,' the foundation will feature the same numbering system as Fenty Beauty's concealer and liquid foundation. Referencing the brand's original launch on her Instagram post, Rihanna wrote, 'Pro Filt’r foundation changed the beauty game like no other, and we not bout to stop now!!'
5 reel slots. Launching in 2017 with a line of products that included liquid foundation, Fenty Beauty's diverse shade range has received universal praise from consumers and beauty industry members alike. Named as one of Time Magazine's top 2017 inventions, Fenty Beauty's inclusive product offerings were always part of the plan for Rihanna. 'It was important that every woman felt included in this brand,” Rihanna said in an interview with Time. “We are all so different, with our own unique skin tones, so we started with the 40 foundation shades out the gate.”
Matte Powder Foundation
Two years after launch, Fenty Beauty announced the arrival of ten more foundation shades, and in a press release shared at the time, the brand explained its thinking behind the expansion, saying, 'Rihanna even personally found people that we didn’t have a shade for yet and flew them in to the Fenty Beauty product development offices to be color matched in person to ensure they got it exactly right.' https://klqzck.over-blog.com/2021/02/download-free-slot-machine-games-offline.html.
Rihanna has continually added to the Fenty Beauty collection, recently unveiling a new eyeshadow, a creamy collection of lip glosses, and colored mascara. This year also featured the launch of Fenty Skin.